Snaza Terms of Use

1. About these Terms

These Terms of Use ("Terms") are a legally binding agreement between you and Backo, Inc., a Delaware corporation ("Backo", "we", "us"), which makes the Snaza app and runs the snaza.app website (together, "Snaza").

How you accept. The sign-in screen states: "By continuing, you agree to our Terms and acknowledge our Privacy Policy." By continuing with Apple, Google or email, you agree to these Terms. We record the version you accepted and when. By using the website, including joining the waitlist, you also agree to these Terms. If you do not agree, do not use Snaza.

These Terms include the following documents, which form part of them:

• the Acceptable Use Policy, which sets the rules for what you upload, create and do;
• the Community Guidelines, which cover handles, sharing, following, reporting and how we moderate;
• the Copyright Policy, which explains copyright notices and counter-notices.

The Privacy Policy explains how we handle personal information.

Words we use. "Content" means anything you add to Snaza, such as photos, item details, notes, looks, lists and handles. "Outputs" means images and text that Snaza's AI features create for you, such as studio covers, look covers, care-label explanations, try-ons and AI stickers. "Share" means any way Snaza lets you show your content to other people. "Credits" means the units used to pay for AI features. "Consumer" means an individual acting for purposes outside their trade, business, craft or profession.

2. Who can use Snaza

• You must be at least 16 years old. Try-on and saved portraits are only for people 18 or older.
• You must be able to form a binding contract where you live, and you must not be barred from using Snaza under the laws of the United States or any other applicable jurisdiction, including sanctions and export control laws.
• Snaza is for personal, non-commercial use. Businesses that want to use Snaza need our written agreement.

3. Your account

• An account belongs to one person and may not be shared, sold or transferred. You can sign in with Apple, with Google or with your email address.
• Keep your devices and sign-in methods secure. You are responsible for all activity in your account, except where it results from our failure to take reasonable security measures. Tell us at hello@snaza.app right away if you think someone else has used it.
• Give accurate information, and keep your email address current if you use email sign-in.
• Family plans. The account holder can manage wardrobe profiles for members of their household. Those profiles have no login of their own. The account holder is responsible for the information added about them and must have the right to add it.

4. The service

Snaza is a digital wardrobe app with optional AI features. Some features depend on your plan, your device or your region, and some are marked as previews. We keep improving Snaza, so we may add, change or remove features. If a change materially reduces a feature you have paid for, we will tell you in advance where we reasonably can. We may suspend Snaza, in whole or in part, for maintenance, security or reasons beyond our reasonable control. Keep your own copies of anything that matters to you.

5. Membership, billing and automatic renewal

• Plans. The plans on offer, what each includes, its price and its billing period are shown in the app before you buy. Subscriptions are sold by Apple through the App Store and billed to your Apple ID.
• Automatic renewal. A subscription renews automatically at the end of each billing period, at the price then in effect, until you cancel. You can cancel at any time in your Apple ID subscription settings; cancel at least 24 hours before the end of the current period to avoid being charged for the next one. Your access continues until the end of the period you paid for. Deleting the app or your account does not cancel a subscription.
• Free trials and introductory offers. If an offer is available, its length and terms are shown before you accept. Unless you cancel at least 24 hours before an offer ends, the subscription continues at the regular price.
• Price changes. Apple tells you about price changes and, where its rules or the law require, asks for your consent before a higher price applies.
• Refunds and withdrawal. Apple is the seller of subscriptions and credits and handles all payments, refunds and any right of withdrawal under its own terms and the law (reportaproblem.apple.com). We cannot issue refunds for App Store purchases. Nothing in these Terms limits any refund or withdrawal right you have under the law of your country.
• If your membership ends. We do not delete your wardrobe because a membership ended. Your wardrobe stays readable on your device, and signing in on another device downloads it from your account. You can still delete pieces, plan days, use trips and laundry, sign in, restore purchases, request your data and delete your account. Shares you already made stay open until you pause or end them. Adding pieces or looks, AI features and syncing new changes need an active membership.

6. Credits and top-ups

• What credits are for. AI features such as reading a photo, making a studio cover or look cover, reading a care label, a try-on or an AI sticker cost credits. The number of credits is shown before you confirm each action. Nothing is charged if you cancel before confirming.
• Monthly allowance. Plans with AI (Studio and Family) include a monthly allowance of credits, shown in the app. The allowance resets on the first day of each calendar month (UTC), and unused allowance does not roll over. Annual plans receive the same allowance each month.
• Top-ups. Members of a plan with AI can buy extra credits in the app. Purchased credits do not expire. Each charge uses your monthly allowance first and then your purchased credits. Purchased credits can be used only while a plan with AI is active; while you are on another plan or have no active membership, your balance is kept and shown, and becomes usable again when you return to a plan with AI.
• Refunded top-ups. If Apple refunds a top-up, its credits are removed from your balance. If some were already used, the balance goes to zero, never below.
• If something fails. If a request fails because of our systems before any processing happened, the credits are returned. If processing already happened, a new attempt costs credits again, and the app asks you first.
• Rules. Credits are a limited, non-transferable license to use features in Snaza. They are not property, have no cash value, cannot be sold, transferred, exchanged or refunded in cash, and can be used only in your account. Using credits in ways that break these Terms, such as automated or abusive requests, may lead to their removal. When your account is deleted, any remaining credits are lost, except where the law requires otherwise.
• Plan limits. Each plan limits the number of pieces, looks and images you can store and how often AI features can be used, including a monthly ceiling on the total credits you can spend. The app tells you when you reach a limit.

7. Your content

• You own your content and the outputs you create. As between you and Backo, we claim no ownership of them.
• Private by default. Your wardrobe is private. Nobody else sees your content unless you choose to share it.
• The license you give us. You grant Backo a non-exclusive, worldwide, royalty-free license to host, store, reproduce, process, adapt, display and create outputs from your content, solely as needed to operate, secure and support Snaza and to provide the features you ask for. Our service providers may use this license only to perform that work for us. The license ends when your content is deleted from our systems, except for copies in backups, which are overwritten on their normal schedule.
• When you share. When you share content, the license also covers displaying it, in the form Snaza displays shares, to the people who can open that share, for as long as the share exists. It ends when you end the share, it expires, or the content or your account is deleted. It does not permit us, or anyone else, to use your shared content anywhere else.
• What we will not do. We will not use your content for advertising or marketing, feature it on social media or on curated pages, or use your photos to train AI models. If we ever want to feature something you shared, we will ask first and use it only with your separate, explicit permission, which you can withdraw.
• Your promises. You represent and warrant that you have all rights and permissions needed for everything you upload or share, including the permission of anyone who appears in it, and that it complies with these Terms and the law.
• Feedback. If you send us ideas or suggestions, we may use them without restriction or payment to you. This gives us no rights in your content.

8. Our rights and your license to use Snaza

Snaza, including its software, design, text, illustrations, Journal articles, names and logos, is owned by Backo or its licensors and is protected by intellectual property laws. Subject to these Terms, we grant you a personal, limited, revocable, non-exclusive, non-transferable, non-sublicensable license to install and use the Snaza app on Apple-branded devices you own or control, as permitted by the Usage Rules in the Apple Media Services Terms and Conditions, and to use the website, in each case for your personal, non-commercial use. You may not copy, modify, distribute, sell, rent, lease or create derivative works of Snaza, or decompile, reverse engineer or disassemble it, except to the extent the law expressly permits this despite this restriction. All rights not expressly granted in these Terms are reserved. Open-source components of Snaza are governed by their own licenses.

9. AI features and outputs

• Use of outputs. You may use outputs for any lawful personal purpose, in line with the Acceptable Use Policy.
• AI providers. AI features send what you confirm to OpenAI, through Vercel AI Gateway, only to make what you asked for. Our AI providers may keep request data for a limited time under their own terms, for example for abuse monitoring. Under their terms, our AI providers do not use your data to train their models. Section 5.5 of the Privacy Policy has the details.
• AI makes mistakes. Covers, try-ons and explanations are generated by AI. They can be inaccurate about color, size, fit, material, texture, construction or how something looks on you, and they are not a promise of how a garment will look or fit. Check anything that matters against the real garment.
• Not advice. Snaza provides general information only, not professional advice of any kind, including fashion, medical, dietary, psychological or body-image advice. Any styling chat, if it becomes available, is an AI system, not a person.
• Similar outputs. Other people may receive outputs that are similar to yours.
• Labels. Outputs are marked as AI-generated in the app and in their metadata. Do not remove these marks. If you publish an output, make clear that it was made with AI.
• Safety systems. We may block a request or an output that our safety checks flag. Do not try to get around them, for example with prompt injection or by disguising a garment.

10. Care labels

Care-label reading transcribes the label photos you provide and explains in plain words what the label says. It does not guess how to wash a garment from its fabric or appearance, and it shows no care advice when there is no label to read. The reading can be wrong: symbols may be misread, partly hidden or missing. Always check the explanation against the original label, which is kept with the reading. The explanation does not replace the manufacturer's instructions or your rights under consumer law. To the fullest extent permitted by law, Backo is not responsible for damage to garments that results from relying on a reading without checking it against the label.

11. Try-on rules

• Try-on and AI stickers are only for people 18 or older, using a photo of themselves.
• Lingerie, underwear, sleepwear, shapewear and see-through pieces are not available for try-on. Swimwear try-on is available only to adults, on their own photo.
• Do not try to make images that show nudity or sexual content, remove or thin clothing, or show anyone other than yourself.
• Try-on results stay on your device. Do not publish a try-on of another person, and do not present a try-on as a real photograph.
• Breaking these rules can lead to loss of try-on access or termination of your account. The full rules are in the Acceptable Use Policy.

12. Weather, calendars and planning

Forecasts come from Apple Weather and are estimates; they may be wrong or unavailable. Calendar and reminder information comes from your own device and is shown as it is. Plan with care for anything that depends on the weather.

13. Handles

• Every account has a unique handle, assigned on a first-come, first-served basis. You do not own your handle; you may use it while your account is in good standing. Your handle is part of the address of your shares.
• A handle must not impersonate anyone, suggest an affiliation you do not have, infringe a trademark, be offensive or misleading, or contain someone else's personal information. Some handles are reserved.
• You may not sell, rent or transfer handles, hold them for resale or register them in bulk. A handle can be changed once every 14 days.
• We may change, remove or reassign a handle, with notice where we reasonably can, if it breaks these Terms, if we receive a valid trademark, impersonation or other legal claim, or if it is needed to protect people or Snaza. We do not reclaim handles because an account is inactive. Changing a handle does not delete your wardrobe.
• After you change your handle, your old one is held for you for 30 days. After an account is deleted, its handle is not given to anyone else for 12 months.

14. Sharing and following

• You decide. Content becomes visible to others only when you choose to share it.
• Kinds of share. A share may be a link that stays open until you end it, a link that expires after the time you choose, or an invitation to named Snaza users, who must sign in to open it. You choose what is included and which details (such as brand, price, size, season or notes) are shown. You can pause a share and resume it at the same address. We decide what can be shared: for example, photos of people, wishlist items and family members' pieces cannot be shared, and links are removed from shared text.
• Links travel. The address of a link share is made of your handle and the share's name, so anyone who has it, or guesses it, can open the share and pass it on. Web pages for share links ask search engines not to index them, but we cannot guarantee that a link will not spread. Use an invite-only share for anything you want only specific people to see.
• Followers. You can see who each share is shared with and who follows it, and you can remove any follower without giving a reason. People who follow a link may choose to follow anonymously; people you invite are always visible to you.
• Following others. Following gives you read-only access to someone else's share for as long as they keep it and do not remove you. It remains their content, shown separately from your own. When it ends, it disappears from your app.
• Content others share with you. Use it only for personal purposes. Do not republish it, use it commercially or remove the owner's handle from it without their permission. Backo does not endorse content shared by other users and is not responsible for it.
• Blocking. You can block another account. A blocked account cannot open or follow your shares or invite you, and you no longer see theirs.
• Stopping. You can end a share or delete shared content at any time, and it stops being shown right away. We cannot recall copies that others saved or screenshotted.
• Future features. If we add public profiles, curated pages, verified curators or other ways to share, these Terms and the Community Guidelines apply to them, together with any additional terms we show you when you join them.

15. Rules for content and conduct

You must follow the Acceptable Use Policy and the Community Guidelines. In particular: use try-on only with photos of yourself, never upload sexual content or anything involving minors, share only content you have the right to share, do not show other people without their consent, do not promote counterfeit goods, and do not harass, impersonate or deceive anyone.

16. Reporting, moderation and notices

• Reporting. Use Report on a share or an account in the app, or write to abuse@snaza.app. Anyone, with or without an account, can report content they believe is illegal. We act on valid reports of intimate images shared without consent within 48 hours.
• How we moderate. We use automated checks (for example, filters on shared text and limits on what can be shared) and human review of reports. We have no obligation to monitor content, and we do not look through private wardrobes that you have not shared, except to handle a report, investigate a serious safety concern or comply with the law. The Community Guidelines describe the process.
• What we may do. We may remove or restrict content, end a share, remove a follower relationship, change a handle, or limit, suspend or terminate features or an account.
• Telling you why. When we act on your content or account, we tell you what we did, why, which rule or law it was based on, whether automated means were involved, and how to ask for a review, unless the law or someone's safety prevents it. We send this to the email address on your account, or in reply to your report or request. If we have no way to reach you, for example because you sign in with Apple and have not written to us, you can ask abuse@snaza.app for the reasons. We never use badges or pop-ups for these notices.
• Review. You can ask us to review a decision within six months, and a person who was not involved in the first decision will review it. We aim to answer within 7 days. Where the law gives you the right, you may also use a certified out-of-court dispute settlement body or go to court.
• Copyright. Copyright notices, counter-notices and our repeat-infringer policy are described in the Copyright Policy.

17. Third-party services and links

Snaza relies on other companies, including Apple, Google and our AI and hosting providers. Their services are outside our control and may change or stop. Your use of Apple and Google sign-in, the App Store and Apple Photos is also governed by their terms. Snaza does not publish links in shares. If a link appears elsewhere in Snaza, for example in help pages or the Journal, the other website is responsible for its content, products and privacy practices, and we do not endorse it. Anything you buy from another seller is a matter between you and that seller. Backo has no brand partnerships, does not accept payment to place brands in your wardrobe and earns no commission from links. If that changes, we will update these Terms first and label commercial content clearly, as advertising law requires.

18. Privacy

The Privacy Policy explains what we collect, why, who we share it with and your rights.

19. Termination

• You can leave at any time. Delete your account in the app under Settings, Privacy & data. You can cancel the deletion within 14 days, and we erase your data within 30 days of your request, as the Privacy Policy explains. Cancel your subscription separately in your Apple ID settings.
• Suspension and termination by us. We may suspend or terminate your access to Snaza, in whole or in part, if you materially or repeatedly breach these Terms, if the law requires it, or if it is necessary to protect people or Snaza. Where it is reasonable, we warn you first and give you a chance to fix the problem. We may also stop offering Snaza to you for any other reason by giving you at least 30 days' notice, and in that case we will explain how to get a copy of your data. Nothing in this section limits any refund right you have under the law.
• After a serious breach, you may not open a new account without our written permission.
• Survival. Section 7 (for copies that still exist, and Feedback), sections 8 to 10 and 17, sections 20 to 27, and any other provision that by its nature should survive, continue to apply after these Terms end.

20. Disclaimer of warranties

To the fullest extent permitted by law, Snaza, including all content, outputs, features and services, is provided "as is" and "as available", without warranties of any kind, whether express, implied or statutory. Backo disclaims all implied warranties, including any warranties of merchantability, fitness for a particular purpose, title, quiet enjoyment, accuracy and non-infringement, and any warranties arising out of course of dealing or usage of trade. Backo does not warrant that Snaza will be uninterrupted, secure or error-free, that defects will be corrected, or that outputs will be accurate or reliable, and makes no warranty about content shared by other users.

Some jurisdictions do not allow the exclusion of implied warranties, so some of these exclusions may not apply to you. If you are a consumer in the EEA, the UK or Switzerland, you keep all your statutory rights, including the right to digital content and digital services that match their description, are of satisfactory quality and are fit for purpose, and nothing in these Terms limits them.

21. Limitation of liability

To the fullest extent permitted by law, in no event shall Backo, its affiliates or their respective officers, directors, employees, agents, suppliers or licensors be liable for any indirect, incidental, special, consequential, exemplary or punitive damages, or for any loss of profits, revenue, data, goodwill or use, arising out of or relating to these Terms or Snaza, whether based on warranty, contract, tort (including negligence), strict liability or any other legal theory, and whether or not Backo has been advised of the possibility of such damages.

To the fullest extent permitted by law, in no event shall Backo's aggregate liability for all claims arising out of or relating to these Terms or Snaza exceed the greater of (a) the amounts you paid for Snaza in the 12 months before the event giving rise to the liability and (b) US$100.

Some jurisdictions do not allow the exclusion or limitation of incidental or consequential damages, so some of these limitations may not apply to you. Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law, including liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for gross negligence or willful misconduct.

If you are a consumer in the EEA, the UK or Switzerland, the two paragraphs in bold above do not apply to you. Instead, we are responsible for loss or damage you suffer that is a foreseeable result of our breaking these Terms or our failing to use reasonable care and skill, but we are not responsible for any loss or damage that is not foreseeable. Loss or damage is foreseeable if it is obvious that it will happen or if, at the time you accepted these Terms, both we and you knew it might happen. If defective digital content that we supplied damages a device or digital content belonging to you, we will either repair the damage or pay you compensation, unless the damage was caused by your failure to follow our instructions or to install updates we provided free of charge. We supply Snaza only for domestic and private use, so we have no liability to you for any loss of profit, loss of business, business interruption or loss of business opportunity.

22. Indemnity

To the fullest extent permitted by law, you agree to defend, indemnify and hold harmless Backo, its affiliates and their respective officers, directors, employees and agents from and against any and all third-party claims, and all related losses, liabilities, damages, costs and expenses (including reasonable attorneys' fees), arising out of or relating to: (a) content you upload or share; (b) the handle you choose; (c) your use of outputs; (d) your breach of these Terms; or (e) your violation of any law or of any right of a third party, including intellectual property, privacy and publicity rights, and including claims by people who appear in images you uploaded. Backo may assume the exclusive defense and control of any matter subject to indemnification by you, in which case you will cooperate with our defense of that matter. This section does not apply to consumers in the EEA, the UK or Switzerland.

23. Resolving disputes

Most concerns can be settled quickly. Before bringing a claim, you agree to send us a written description of it and the outcome you want, to hello@snaza.app or to the postal address in section 28, and we will try in good faith to resolve it with you within 60 days. Limitation periods are suspended during this period to the extent the law allows. This section does not prevent either of us from bringing an individual claim in a small claims court or from seeking urgent injunctive relief, and it does not prevent a consumer in the EEA, the UK or Switzerland from going to court or to a certified alternative dispute resolution body.

24. Governing law and venue

These Terms, and any dispute or claim arising out of or relating to them or to Snaza, including non-contractual disputes or claims, are governed by the laws of the State of Delaware and applicable US federal law, without regard to conflict-of-law rules. The United Nations Convention on Contracts for the International Sale of Goods does not apply. Subject to section 23, any such dispute or claim will be brought exclusively in the state or federal courts located in the State of Delaware, and you and Backo consent to the personal jurisdiction of, and venue in, those courts.

If you are a consumer in the EEA, the UK or Switzerland, you also benefit from any mandatory provisions of the law of the country where you live, and you may bring proceedings in the courts of that country. If you live in the UK, you may bring proceedings in England and Wales, in Scotland or in Northern Ireland, according to where you live.

25. Changes to these Terms

We may change these Terms. If we make a material change, we will tell you in the app, or by email if we have your address, at least 30 days before it takes effect, unless a change is required sooner for legal, security or safety reasons. The effective date at the top shows when the current version applies, and we record the version you accept when you next sign in. If you do not agree to a change, you can stop using Snaza and delete your account before the change takes effect; if you continue to use Snaza after it takes effect, the changed Terms apply to you. Changes that do not affect your rights, such as correcting a typo, may be made without notice. Changes do not apply to disputes that arose before they took effect.

26. Apple App Store terms

If you downloaded Snaza from the Apple App Store, the following terms also apply, and they prevail over any conflicting term of these Terms:

• Acknowledgement. These Terms are concluded between you and Backo only, and not with Apple Inc. ("Apple"). Backo, not Apple, is solely responsible for Snaza and its content.
• Scope of license. Your license to use the Snaza app is a non-transferable license to use it on any Apple-branded products that you own or control and as permitted by the Usage Rules set out in the Apple Media Services Terms and Conditions, except that the app may be accessed and used by other accounts associated with you through Family Sharing or volume purchasing.
• Maintenance and support. Backo is solely responsible for providing any maintenance and support services for Snaza, as specified in these Terms or as required under applicable law. Apple has no obligation whatsoever to furnish any maintenance and support services with respect to Snaza.
• Warranty. Backo is solely responsible for any product warranties, whether express or implied by law, to the extent not effectively disclaimed. In the event of any failure of Snaza to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price, if any, for Snaza to you. To the maximum extent permitted by applicable law, Apple will have no other warranty obligation whatsoever with respect to Snaza, and any other claims, losses, liabilities, damages, costs or expenses attributable to any failure to conform to any warranty will be Backo's sole responsibility.
• Product claims. Backo, not Apple, is responsible for addressing any claims by you or any third party relating to Snaza or your possession and use of Snaza, including: (i) product liability claims; (ii) any claim that Snaza fails to conform to any applicable legal or regulatory requirement; and (iii) claims arising under consumer protection, privacy or similar legislation.
• Intellectual property rights. In the event of any third-party claim that Snaza or your possession and use of Snaza infringes that third party's intellectual property rights, Backo, not Apple, will be solely responsible for the investigation, defense, settlement and discharge of any such intellectual property infringement claim.
• Legal compliance. You represent and warrant that (i) you are not located in a country that is subject to a US Government embargo, or that has been designated by the US Government as a "terrorist supporting" country; and (ii) you are not listed on any US Government list of prohibited or restricted parties.
• Developer name and address. Questions, complaints or claims about Snaza should be directed to Backo, Inc., [Backo, Inc. mailing address], hello@snaza.app.
• Third-party terms. You must comply with applicable third-party terms of agreement when using Snaza, such as your wireless data service agreement.
• Third-party beneficiary. Apple and Apple's subsidiaries are third-party beneficiaries of these Terms, and upon your acceptance of these Terms, Apple will have the right (and will be deemed to have accepted the right) to enforce these Terms against you as a third-party beneficiary.

27. General terms

• Entire agreement. These Terms, together with the documents they include, constitute the entire agreement between you and Backo regarding Snaza and supersede all prior and contemporaneous understandings, agreements, representations and warranties, whether written or oral, regarding Snaza. Nothing in this clause limits liability for fraudulent misrepresentation.
• Severability. If any provision of these Terms is held to be invalid, illegal or unenforceable, that provision will be enforced to the maximum extent permissible, and the remaining provisions will remain in full force and effect.
• No waiver. No failure or delay by Backo in exercising any right or remedy under these Terms operates as a waiver of that right or remedy, and no single or partial exercise of a right or remedy precludes any further exercise of it or of any other right or remedy.
• Assignment. You may not assign or transfer these Terms, or any of your rights or obligations under them, without our prior written consent, and any attempted assignment or transfer in violation of this section is void. We may assign or transfer these Terms, in whole or in part, including in connection with a merger, acquisition, corporate reorganization or sale of all or substantially all of our assets. If we do, we will tell you, and the transfer will not reduce your rights under these Terms.
• Force majeure. Backo is not liable for any failure or delay in performing its obligations under these Terms that results from causes beyond its reasonable control, including acts of God, natural disasters, epidemics, war, terrorism, riots, civil unrest, labor disputes, government action, failures of the internet, utilities or third-party hosting and service providers, and denial-of-service or other cyberattacks.
• Relationship. Nothing in these Terms creates a partnership, joint venture, employment or agency relationship between you and Backo. Except for Apple under section 26, no third party has any right to enforce these Terms.
• Notices. We may send notices in the app or to the email address on your account. You can send notices to us at the addresses in section 28.
• Language. These Terms are written in English. If we provide a translation, the English version prevails to the extent the law allows.

28. Contact

Backo, Inc., [Backo, Inc. mailing address] · Support and legal notices: hello@snaza.app · Safety: abuse@snaza.app · Privacy: privacy@snaza.app