About Snaza
A clean wardrobe, and a clear head in the morning.
Snaza began with a simple observation. Most people own more good clothes than they wear, because a crowded closet hides them. We make a calm digital home for the wardrobe you already have.
What we believe
A wardrobe should feel like a well kept room: everything visible, nothing shouting for attention. When you can see what you own, you wear more of it, buy less on impulse and look after the pieces you love. Style is personal and varied; a clean wardrobe simply gives it room.
What we make
Snaza is a minimalist digital wardrobe app. It keeps your clothes, saved looks, daily plans, care labels and trips in one quiet place. Features that use image processing always show their cost before they run, and the app is built around the clothes you own, not around selling you new ones.
The Snaza Journal
Alongside the app we publish the Snaza Journal: practical, carefully sourced guides to tying a tie, reading an invitation's dress code, measuring yourself, washing wool and getting ink out of a shirt. The guides are free to read and written to be the clearest answer on each topic.
How we write the Journal
Every guide lists the sources it relies on at the end, and we prefer primary ones: fabric organizations, makers, care label standards and universities. AI tools help us research and draft; every guide is then edited and checked against those sources before it goes up. Photographs are original images made for each guide. If you spot something wrong, write to hello@snaza.app and we will fix it and update the date on the guide.
How we handle your information
Your wardrobe is kept privately in your own account. Photos sent for processing are not stored by Snaza, portraits for try on stay on your phone, and Snaza does not use face recognition. Read more in our privacy overview.
Who makes Snaza
Snaza is made by Backo, Inc., an independent company founded in 2025. We build a small number of products with care, and Snaza is the one for the clothes you already own. You can reach the team at hello@snaza.app.